On April 29th, Beatrice Tarka was named the chairperson of Simplicity Esports’ board of directors. This comes after she most recently served as a member of Travelzoo’s board of directors from 2015 up until this year.
“I am excited to accept the appointment as Chairperson of Simplicity Esports,” Tarka said. “Our retail esports and gaming center footprint, the largest in the country, gives us the opportunity to reach gamers through brick-and-mortar locations across 13 states. The addition of recurring online play from home tournaments will allow us to engage gamers across the world through a global ecosystem. The ecosystem, the database of customers, and the growth in interest in esports and gaming makes for a compelling value proposition for selling marketing activations to corporate partners that desire to reach this sought-after demographic. I look forward to developing and executing a holistic strategy that integrates big data principles into these wonderful esports and gaming assets.”
Simplicity Esports and Gaming Company is a video game organization that was founded in 2017 and operates out of Boca Raton, Florida. Some of the video game brands that have worked with Simplicity include League of Legends, Overwatch, PUBG, and Apex Legends.