The Spanish esports org Giants Gaming recently unveiled a partnership with Sony Music Spain. This will be Sony Music Spain’s first time entering the fast-growing gaming space.
Both sides will work together to host several activations “including content and fan events.” Moreover, the two parties said the partnership will feature a “range of experiences,” like special streams and interviews. Sony Music Spain’s logo will also now appear on Giants’ social media platforms.
To celebrate the partnership, Giants and Sony Music Spain released an advertisement video starring the organization’s content creators. The Spanish video tells the story of a boy band called GTS.
Giants Gaming is a Malga, Spain-based esports org that was founded in 2008. Giants supports rosters in several competitive titles, including League of Legends, CS:GO, Rainbow Six Siege, and more.