SportsHero recently launched its esports prediction platform on WeChat China while simultaneously announcing a partnership, or Memorandum of Cooperation, with the Wuhan Esports Association (WEA). The new prediction platform will allow users to interact and engage with their communities by competing in prediction competitions in both amateur and professional esports tournaments.
“It is a huge credit to our recently appointed Head of Esports China, Chen Fang Hui (Sherry), that she has been able to secure SportsHero’s first gaming agreement with the second largest esports association in China,” said Tom Lapping, CEO of SportsHero.
The agreement ensures that SportsHero will work exclusively with WEA for all the prediction competitions while promoting them throughout Wuhan. Both parties will also cooperate to introduce and deliver advertising and sponsorship opportunities for these competitions.
(All information was provided by The Market Herald)