Web3 fashion and collectible studio, RTFKT has collaborated with Nike to create and launch the AR Genesis Hoodie. The AR hoodie, issued as an NFT, allows for both Clone X avatars and real-life holders, and comes with a “near field communication” chip which enables wireless communication between the hoodie and the digital asset.
The AR Genesis Hoodie initially went live on July 21st, with access initially given only to holders of Clone X and RTFKT x Nike Dunks Genesis CryptoKicks.
Through trackers and QR codes, owners of the hoodie can add cool, augmented reality effects like virtual wings and more to their new sweatshirt, with possibly more to come in the near future.
(All information was provided by HYPEBEAST)