Metaverse News

Manchester City Partnering With Roblox For Metaverse Experience

Manchester City has partnered with Roblox to launch “Blue Moon,” a new metaverse experience on the video game’s platform. Blue Moon will follow the story of characters Moonchester and Moonbeam, and features moon-themed visuals and interactive space-themed tasks.

Blue Moon also includes a minigame, and a virtual club store where users can watch Moonball matches, compete for in-game rewards, and interact with fellow Roblox users.

“Manchester City continues to embrace the latest technologies to enhance experiences for our fans across the globe – both physically and in the digital world, exploring new and exciting ways to engage and entertain our fanbase,” said Nuria Tarre, Chief Marketing and Fan Experience Officer at City Football Group. “Another first for the club, this collaboration aims to inspire the next generation of fans and we look forward to delivering this innovative new experience on Roblox and bring the Premier League trophy into the metaverse.”

Man City will also feature in Roblox’s Goal Kick Simulator experience on the platform, where users can win limited edition items for their avatars. And, for a limited time the football club’s home shirt for the upcoming season will be available to unlock as a free item.

(All information was provided by SportsPro Media)

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