Galaxy Racer recently announced it had teamed up with the Asian music festival Sunburn to create a unique experience for gamers across the continent that blends together music and video games. Thanks to this deal, Sunburn will serve as the official venue partner for the VALORANT India Invitational taking place in Hyderabad from November 18th to the 20th. This marks Sunburn’s first venture into the esports space.
To coincide with this deal, the two parties will release an exclusive music video of the tournament with DJ Snake curating some of the sounds. This video will be unveiled on December 28th, the first night of the 2022 Sunburn Festival.
“Music and gaming are two core components that have an immense influence on GenZ and since merging them has yielded huge success globally, we wanted to en-cash the untapped opportunity in India,” said Siddharth Ravishankar, Chief Gaming Officer, Galaxy Racer. “Having Sunburn as the official venue partner fortifies VALORANT India Invitational and it further proliferates the impact that this tournament can have on Indian gamers. This partnership fulfills our aim of blending premiere Esports events with music festivals as the goals and vision of both companies align perfectly in dishing out an experience alongside competitive gaming. Fans will have multiple options of either attending just the finals or a combined experience of both the finals and the music festival. We are looking forward to this remarkable blend and hope gamers and music aficionados can equally enjoy the experiences.”
The LAN Finals for the VALORANT India Invitational will take place at 1:30 PM EST on November 20th. The prize pool for this tournament is $100,000.
(All information was provided by Adgully and Liquipedia)
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