On November 14th, G2 Esports announced it had agreed to an exclusive partnership with the globally-recognized eyewear brand Oakley. Thanks to this deal, the organization’s VALORANT team, G2 Gozen, was outfitted with Oakley products for the recently held VCT 2022 Game Changers Championship tournament that took place in Berlin, Germany.
This agreement will see G2 esports athletes join Oakley’s team of ambassadors. Also, Oakley’s logo will now appear on G2 team jerseys.
“Oakley is as prestigious as it gets with eyewear and we couldn’t be more excited to partner with them,” said G2’s Chief Revenue Officer, Irina Shames. “This is more than just a partnership – sharing inputs and helping develop some of the best eyewear in the industry. Every inch of precision is important in peak performance and we look forward to offering this to our talents alongside Oakley.”
This partnership turned out to be a home run for both sides because G2 Gozen placed first at the 2022 VCT Game Changers Championship. For their efforts, they were awarded $180,000 (36% of the total prize pool).
(All information was provided by G2 Esports, Liquipedia [1,2], and TechRound)
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