Gfinity Teams Up With Saudi Arabian Sports League For Esports

Gfinity PLC was recently named the exclusive esports strategy development partner of the Saudi Pro League (SPL). This partnership, which took effect on November 17th, will see Gfinity help SPL form its virtual gaming strategy. Moreover, Gfinity will focus on grassroots competitions and live experiential events, using input from SPL investors to further develop this program.

“We are excited to work with SPL and its stakeholders to develop their multiyear esports strategy,” said John Clarke, the of CEO Gfinity. “KSA is fast becoming one of the world’s leading gaming epicenters fuelled by a young population, their passion for gaming, and significant investment by the government in every area of the gaming ecosystem. Gfinity will utilize its years of experience working with leading sports rights holders such as Formula 1 and the English Premier League to create a world-leading structure and program.”

The SPL is responsible for managing and organizing the top division of soccer in Saudi Arabia. Over the last few years, the organization has made a more concerted effort to strengthen its digital offering by getting more involved in the gaming and esports space.

(All information was provided by Gfinity, Morningstar, and Proactive Investors)

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