On December 6th, Animoca Brands announced it had secured a majority stake in Deadmau5’s music metaverse company PIXELYNX. This acquisition will expand on the overlap between gaming and web3 technologies. At this time, the financial terms of this deal have not been disclosed.
Animoca Brands said that it will continue to build and invest in studios, infrastructures, and technologies. These investments and acquisitions will further blend together the music and web3 gaming spaces.
“PIXELYNX is one of the new wave of companies that are paving novel pathways for the music industry amid a major technological shift from centralized to decentralized ownership,” said Yat Siu, the co-founder of Animoca Brands. “We are thrilled to welcome PIXELYNX to the growing family of Animoca Brands and we look forward to helping to shape the forefront of the music industry while building new and innovative experiences for people around the world.”
It makes sense that Animoca Brands would make this investment. After all, the company led PIXELYNX’s $4.5 million seed funding round that was held last December.
PIXELYNX is a Los Angeles, California-based company that aims to build a music metaverse to change the way artists engage with fans. The organization was created by deadmau5 as well as gaming industry veterans like Ben Turner, Dean Wilson, and Inder Phull.
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