Take-Two Interactive announced that it has signed a long-term partnership with golf legend Tiger Woods. The deal includes the right to use Tiger Woods’ name and likeness exclusively in the PGA Tour 2k franchise as well as any other golf games that may be published by 2K.
The deal was announced on Tuesday almost a month after Woods was injured in a car crash in Los Angeles. The long-term deal was reportedly finalized before Woods’ accident.
David Ismailer is the president of the Take-Two subsidiary that is working with Woods. He first sent Tiger well-wishes before discussing the deal. He said, “like the rest of the world, we were saddened to hear of his recent accident, and we wish him a full and smooth recovery. We have been eager to announce our partnership with Tiger, whose legendary career has transcended the sport.”
Tiger Woods’ 82 PGA Tour victories have him tied with Sam Snead for the most wins in PGA Tour history. Woods’ 18 Majors victories are the second-most all-time behind only Jack Nicklaus.
The Profit‘s Take:
Golf is a really small part of the sports video game universe. The timing of this announcement is also weird, with Tiger Woods completely out of the limelight given his recent accident. It’s not clear what the long-term play for Take-Two is for this franchise.