Enthusiast Gaming Holdings Inc. announced it signed an integrated partnership deal with Tik Tok on Monday. Some features that will be rolled out as part of the deal include using product, logo placement, and promotional activity with Luminosity Gaming influencers, social media, and a soon-to-be-released video series microsite. Also, the companies will work together to produce co-branded rich media including launch teasers and custom promo video content that will be broadcast on Enthusiast Gaming media properties.
Adrian Montgomery is the CEO of Enthusiast Gaming. He is ecstatic about this new partnership. “We are delighted to be partnering with TikTok, a revolutionary company that is dominating mobile media, to provide them with an integrated approach to increase awareness and engagement by delivering unique and creative content to our loyal fan communities,” said Montgomery. “Our recognition by Comscore as the largest mobile entity in the United States in the Gaming Information category validates the extensive reach we have into the elusive Gen Z and Millennial gaming market. We are excited to work together to create value for the TikTok community.”
Enthusiast Gaming is working to build a media platform that reaches over 300 million users each month. Enthusiast Gaming’s esports division, Luminosity Gaming, consists of seven professional esports teams including the Vancouver Titans Overwatch team and the Seattle Surge Call of Duty team.
(All information was provided by Globe Newswire)