In a recent article from Patrick Kobek of The Gamer, he said “for years, Activision Blizzard has tried to grow its esports brands in several ways, but nothing pays off for long.” This comes after Activision Blizzard laid off 50 employees from the company’s esports division.
This is not the first time that the company has experienced downsizing recently. In July of 2019, Activision Blizzard terminated 800 employees “without warning.” 190 total employees were let go in the business’ latest round of firings.
Kobek closed his article by discussing Blizzard’s Overwatch League. “As for the question of whether Blizzard can have a successful Overwatch League in an online-only format, that too would take time to see, but given Blizzard’s past efforts, things are not looking good in the long-run,” he said.
The Profit‘s Take:
File this under the most obvious headline ever category. They continue to struggle because every decision has been based on short-term gain and not long-term sustainability. They also need to completely change the management team. Activision Blizzard doesn’t really care though because they’ve already made a bunch of money in esports off the backs of unsuspecting owners, brands, and investors.