Misfits Gaming Group, a Florida-based esports organization, recently renewed its partnership with personal finance company SoFi. The financial details of the partnership have not been revealed at this time.
As part of the agreement, SoFi will become the official presenting sponsor of the Florida Mutineers, the organization’s Call of Duty League franchise, as well as the Overwatch League team, the Florida Mayhem. SoFi branding will also appear as an in-game jersey patch during Call of Duty League broadcasts.
Misfits Gaming’s Chief Revenue Officer is Lagen Nash. She said, “we have built trust with SoFi to create innovative content to connect with our fans and to become one of the most fun, authentic and engaged brands on social.”
SoFi first entered the esports world with a partnership with MGG back in 2019. Since starting that partnership, SoFi has reported a 56% increase in brand trust.