Maxim Magazine is entering the gaming industry thanks to a partnership with iGaming and Carousel Group. Carousel recently announced the gaming and sports betting group will leverage the Maxim brand. MaximBet.com, an online mobile sports betting platform, will be tailored for both iOS and Android devices.
“Maxim has established itself as a preeminent lifestyle brand over the last 25 years, and with Carousel’s strong experience in the online betting space, together we will be able to establish a powerful new gambling brand,” said Daniel Graetzer, CEO of Carousel Group. “Our mutual objective to provide premier entertainment and VIP experiences to the same customer demographic makes Maxim the perfect partner for Carousel and we can’t wait to launch MaximBet later this year for fans.”
Carousel Group also announced the closing of its Series A investment round with $50M funding. xSigma Entertainment Limited led this round of funding.