ePlay Digital recently announced the launch of the company’s first game with App Central. The partnership will have App Central spend over $50,000 on marketing ePlay titles in the Apple App Store. Also, in-app subscription services have been created by ePlay, utilizing the new partnership.
“ePlay’s partnership with App Central is a thrilling new development as we are now able to add subscription revenue sources on top of advertising, eSports, and in-app purchase,” says Trevor Doerksen, CEO of ePlay. “App Central partnership is part of a multi-faceted marketing approach launching this month to accelerate the number of potential downloads for our games.”
ePlay’s game, Big Swish, has now been added to App Central’s Personal Trainer Pro Subscription Bundle available on the Apple App Store. ePlay and App Central teamed up to increased downloads, subscription, and advertising revenue from existing titles.
(All information was provided by Yahoo! Finance)