OverActive Media announced it has reached a multi-year agreement with esports apparel brand H4X. H4X will become the lead apparel partner for both of OverActive Media’s Toronto franchises. Both franchises also launched a collaborative H4X apparel collection featuring t-shirts, hoodies, and hats.
“This is a really exciting time for our organization and our franchises. Building these unique collections with a Canadian lifestyle brand and offering fans high-quality apparel is important,” said Tyler Keenan the VP of Global Partnerships at OverActive. “Canadian fans have been asking for a local, duty-free solution since the launch of these franchises. This partnership allows for better access for Canadian fans as well as convenient shipping options for our international community.”
Toronto Defiant’s collection is expected to go on sale Thursday, April 15th. The launch coincides with the team’s Overwatch League season opener on April 17th. Toronto Ultra’s apparel range includes the “OG tee”, a replica of the first-ever t-shirt produced by the team. The Call of Duty League franchise’s collection is currently available.
OverActive Media Group is an esports and entertainment company based in Toronto, Canada that was founded in 2018. It is the parent company of esports organizations MAD Lions, Toronto Ultra, and Toronto Defiant.