On April 13th, toymaker Hasbro announced it was entering a partnership with online gaming platform Roblox. As part of the deal, Hasbro will create a line of Roblox-themed Nerf and Monopoly products.
Following this announcement, both companies’ stocks were trending higher on Tuesday. Hasbro shares went up by more than 1% while Roblox shares hit a 52-week high of $82.03.
Adam Kleinman is the vice president of Nerf global marketing. In a press release, he said, “Our design teams have done a phenomenal job capturing the creativity and essence of Roblox creators and their most immersive, innovative Roblox games in NERF blaster form.”
Nerf products will feature Roblox games such as Arsenal and Jailbreak. They are expected to be available this Fall. Also, a new version of Monopoly will incorporate popular Roblox experiences into the game. The board game will be available for preorder on Hasbro Pulse in the U.S. and Canada.
The Profit‘s Take:
I love this partnership. Specifically I love it because it benefits both parties in significant ways. Roblox gets merchandise that is authentic to their brand and best-in-class. Hasbro gets access to Roblox’s massive userbase that is right in the demographic sweet spot for Nerf and Monopoly products.
(All information was provided by CNBC)