Playpulse recently unveiled its new Playpulse One bike. It will be built similarly to a Peloton bike, with a TV monitor installed that has video gaming capabilities.
The bike will come with four games installed: Pedaltanks, Bumpercars, Heat Street, and Helios. Pedaltanks is a multiplayer online battle arena (MOBA) capture the flag game. Bumpercars will be an arcade game set in space. Heat Street will be a racing game. Helios will be a type of open-world game set in space.
“The bike itself looks different to the Pelotons of this world, with a more vertical design and a more mannered seating position,” writes Daniel Cooper of engadget. “Rather than being hunched forward, you ride this more like a cafe racer, all the better to enjoy the content that you’re watching. The split handlebars have a thumbstick on the left side, with four action buttons nestled on the right, as well as hand grip-mounted heart-rate sensors.”
The Playpulse One has an MSRP value of $1,999. The device can be pre-ordered at a discounted rate of 40%. The content library made available through Playpulse LIVE costs $19.99 per month following a free trial period.
The Profit‘s Take:
Fitness and gaming are such obvious partners. Peloton has “gamified” fitness to a certain extent (and to great success), but if working out can be made to feel like just playing a game, that could potentially attract an entirely new audience to physical fitness. I’m most bullish on VR to make that convergence a reality, but products like this could potentially see success in the short term.