Clothing brand Uniqlo recently announced it was collaborating with League of Legends to release a video game-themed line of products. The announcement came in the form of a tweet that stated “#LeagueofLegendsUT. Coming Soon.”
According to the Uniqlo website, the products will be available for purchase both online and in-stores beginning on May 24th. All six League of Legends-themed articles of clothing cost $19.90
Uniqlo is a casual wear designer, manufacturer, and retailer based in Japan. The company is owned by Fast Retailing Co., Ltd which is traded on the stock market under the ticker symbol “FRCOY”.
The Profit‘s Take:
League of Legends has shown great range in their partnerships. Going from Louis Vuitton to Uniqlo shows how broad the appeal of the game is. This is a good one for both parties.