Adverty AB and InMobi announced the official launch of in-game advertising on InMobi Exchange. This partnership will allow companies across the globe to reach premium mobile gamers through ads that are built into the game environment using Adverty’s patented in-game advertising technology.
“This news is further proof that the most exciting, largely untapped media frontier is very much open for business,” said Tobias Knutsson, the CEO of Adverty. “What’s more, both branding and performance advertising options are available, meaning that advertisers can unlock previously unreachable audiences at scale and turbocharge their marketing efforts in ways never before thought possible. With this partnership, the door is wide open for further innovation.”
Adverty was founded in 2016 and has offices in Stockholm, London, New York, Madrid, Helsinki, and St. Petersburg. The company is one of the world’s leading in-game advertisers for mobile esports.
InMobi is an Indian multinational mobile advertising business. The organization was founded in 2007.