The Business Of Esports recently announced it has entered into a new and mutually beneficial partnership with market research company YouGov. As part of the agreement, YouGov will now be the official sponsor of The Business Of Esports’ Minute, a weekly segment that highlights the most compelling news from the business world of gaming. Links to The Business Of Esports Minute can be found here.
“YouGov is one of the best market research firms in the whole world,” said Paul “The Profit” Dawalibi, CEO of The Business Of Esports. “At The Business Of Esports, we are constantly looking for new ways to connect with audiences and reach new customers. This new partnership will surely help expand our company’s ever-growing customer base as we look to further cement our place in the esports and gaming market.”
YouGov is an international research data and analytics group headquartered in London. The organization’s suite of data solutions includes YouGov BrandIndex, YouGov Profiles, YouGov Omnibus, and YouGov Custom Research. With a proprietary panel of over 9+ million people globally and operations in the UK, North America, Mainland Europe, the Nordics, the Middle East, and Asia, YouGov has one of the world’s largest networks for research.
The Business Of Esports was founded by Paul Dawalibi, who currently serves as the company’s CEO as well as the CEO of Holodeck Ventures. The organization is home to “the official podcast of esports” as well as everything you would ever want to know about the gaming industry. The company currently operates out of New York, NY.
(All information was provided by YouGov)