LeoVegas Mobile Gaming Group recently announced its plan to launch its own gaming studio, Blue Guru Games. The studio will develop exclusive games for LeoVegas but will also make them available to other gaming operators.
“For a long time we have created exclusive games with the help of external providers, but now the time is right to take the step to do game development entirely on our own,” said Gustaf Hagman, the Group CEO of LeoVegas. “Drawing from our data and casino knowledge we will be able to drive innovation and create games that our customers truly enjoy. These may be everything from niche, local games for individual markets to broad international games. In addition, we will create games and unique characters that can be used in our marketing, which will build stronger loyalty to our brands. Having great flexibility in producing games is a competitive advantage, and it will also give us a new revenue stream over time.”
LeoVegas is hoping that Blue Guru Games will be able to produce at least 20 games over the next two years. The first title by Blue Guru Games is expected to launch in late 2021.
(All information was provided by PR Newswire)