On May 26th, Advanced Micro Devices Inc. (AMD) announced a new partnership with the Mercedes-AMG Petronas Esports Team, the gaming affiliate of the Mercedes-AMG Petronas Formula One Team. The financial details of the deal were not been disclosed.
“In the world of competitive esports, milliseconds can define whether you win, or not, like on track,” said James Vowles, the Motorsport Strategy Director for the Mercedes-AMG Petronas Formula One Team. “It is crucial to have the very best gaming platform providing the highest framerates, at the lowest latency, without compromising on reliability. The latest AMD-powered gaming platforms will form the foundations to fight for race wins in the virtual world, ensuring that every detail from the virtual world is fed back to our drivers as quickly as possible, and without compromise.”
AMD will now equip the Mercedes-AMG Petronas Esports Team with all of the company’s latest hardware. AMD will also contribute hardware to the team’s training facility which is scheduled to launch later this year in the United Kingdom.
Just days later, AMD also revealed that it will be launching its FidelityFX Super Resolution on June 22nd. This AI-driven supersampling technology will allow for better performance and image quality in FSR-supported games.
Advanced Micro Devices Inc. was founded in Silicon Valley in 1969 and now has 35 different offices across the globe. They currently trade shares of stock on the NASDAQ market under the ticker symbol “AMD”.
The Profit‘s Take:
F1 racing and gaming are natural partners, and the activations that straddle these 2 industries always seem obvious, effective, and effortless.