YouGov: Esports Fans Twice As Likely To Notice Outdoor Ads

According to new research by YouGov, esports fans in Great Britain and the United States are twice as likely to notice out-of-home (OOH) advertisements when compared to other members of the general public. This fact is true for 67% of adults in the U.S. and 40% of adults in the U.K.

“Brands looking to drive awareness in esports sponsorships or engage with esports fans (ie. young and engaged consumers) may find it effective to add outdoor media to their marketing strategy,” wrote Data Journalist Hoang Nguyen alongside YouGov’s findings. “YouGov’s audience research reveals that avid esports fans not only tend to notice and pay attention to OOH advertising at a higher rate than consumers overall, they are also more likely to take action on advertisements and talk about a brand after seeing an ad outdoors.”

Online interviews were conducted by YouGov from May 2020 to May 2021. 2,000 adults were surveyed in the U.S. while 1,000 were tested in Great Britain. All participants were considered “avid esports fans.”

YouGov is an international research data and analytics group headquartered in London. The organization’s suite of data solutions includes YouGov BrandIndex, YouGov Profiles, YouGov Omnibus, and YouGov Custom Research. With a proprietary panel of over 9+ million people globally and operations in the UK, North America, Mainland Europe, the Nordics, the Middle East, and Asia, YouGov has one of the world’s largest networks for research.

(All information was provided by Esports Insider and YouGov)

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