Epic Games recently filed a lawsuit against smart glasses maker Nreal. The lawsuit claims that Nreal is “infringing on its Unreal Engine trademark,” according to The Verge.
“Epic, which filed the case late last week, claims it’s ‘no coincidence’ that Nreal’s name ‘looks and sounds virtually identical’ to Unreal’s branding. As Nreal plans a US launch later this year, Epic wants to recoup damages and scuttle its application for a trademark,” writes The Verge‘s Adi Robertson. “Epic argues that on top of ‘Nreal’ sounding a lot like ‘Unreal,’ both companies are competing in the same space.”
Unreal Engine is a video game engine that was debuted by Epic Games in 1998. Some of the titles it helped produce include Fortnite, Unreal, and Infinity Blade.
The Profit‘s Take:
Epic has bigger fish to fry. This was not a threat to their business whatsoever. I continue to maintain that they seem to lack focus these days.
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