A new survey by ESX360 and OnePoll revealed that three in five mothers know more about their kid’s favorite video games than they do about their child’s classes. 75% of those surveyed also said they have seen their child spend more time playing video games since March of last year, around the time the COVID-19 Pandemic began to deeply impact the globe.
“This research proves out what we knew anecdotally: kids are gaming more than ever and most parents are completely supportive of it,” said Jon Gurman, the CEO of ESX360. “ESX360 knows the benefits of supporting kids as they play and stream, which has never been more important than during this past year. In fact, we’re experiencing tremendous growth as parents realize esports-inspired apparel can make their kids look and feel like a pro when gaming which leads to higher self-esteem and ultimately, happier kids. We get it. We are gamers, too.”
The research also showed that 53% of mothers supported their children gaming during the COVID-19 Pandemic. 47% reportedly saw gaming as a “perfect socially distanced solution” for their children to connect with friends.
2,000 mothers were surveyed for this poll. All subjects that participated in the study had one child or multiple children between the ages of six and 14.
The Profit‘s Take:
This is not at all surprising. As time spent gaming goes up, parents will increasingly take notice and try to “police” what might be perceived as a negative distraction for their children. It will take continued education to convince parents that gaming is good for their kids.
(All information was provided by Yahoo! Finance)