The Los Angeles Chargers announced the launch of the Chargers Gaming Studio, powered by Southern California McDonald’s, on June 1st. This marks the first time a gaming studio has been built inside an NFL teams’ headquarters.
“The Chargers have been such a great social media presence in the past couple years,” said Andrew Chang, SoCal McDonald’s franchisee. “For us, we wanted to be with the best. E-sports programs are a priority initiative for McDonald’s’ of Southern California franchisees and our agency partners. We see it as a new marketing space that can capture the virtual fan and allow us to engage with the younger demographic.”
Many projects are already scheduled to take place. This includes the new Let’s Play! series as well as the return of the Pass the Sticks gaming series.
The Chargers Gaming Studio will be the home of exclusive Los Angeles Chargers-related esports content. Those interested in learning more about the studio and upcoming events can subscribe to the organization’s newsletter on the Chargers’ website.
(All information was provided by the Los Angeles Chargers)