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Take-Two CEO Says He’s “Allergic To Buzzwords”

Strauss Zelnick is the current CEO of Take-Two Interactive. During an earnings call on May 18th, Zelnick claimed he was “allergic to buzzwords” like VR and augmented reality.

“We’re going to create bigger experiences as always by encouraging our creative folks to pursue their passions and to always think of that thing that no one thought of before, which is why our strategy is to be the most creative and most innovative and most efficient company in the entertainment business,” Zelnick said. “I’m always allergic to buzzwords. The buzzwords of VR (virtual reality) didn’t get this industry too far and AR (augmented reality) hasn’t improved matters either. 3D hasn’t done much for us.”

Zelnick went on to say that creativity, as well as top-of-the-line stories and graphics, are what drive the global gaming market. He also explained that what matters is being able to share these experiences with people around the globe.

On May 18th, Take-Two Interactive unveiled strong results for its fourth quarter and 2021 fiscal year which ended on March 31st, 2021. It also provided a positive outlook for the 2022 financial year, saying the organization expects net bookings to exceed $3 billion next year.

The Profit‘s Take:

Strauss is correct to focus on 3 things here: creativity, story, and graphics. In the current era of “get-rich-quick” games focused on mobile, microtransactions and free-to-play, a lot of the fun and immersion is being lost. While we are in a golden era for the gaming industry, we are in the dark ages from a games perspective.

(All information was provided by Venture Beat and Take-Two Interactive)

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