Gen.G recently announced it was partnered with the footwear brand Crocs to host a Minecraft building competition. This partnership will also help Crocs market the company’s new All Family Tie-Dye apparel collection.
Build Your Life In Color was a Minecraft competition that took place from July 6th to the 9th. The event was opened to residents of Canada, China, Europe, Japan, Korea, and the United States. The competition’s finalists were selected based on their build quality, creativity, and color usage.
“Working with a brand like Crocs, who routinely makes waves in the fashion and music world, has been a blast,” said the CMO of Gen.G Gina Chung Lee. “We really challenged ourselves to come up with something cool that celebrates the amazing creativity of the global Minecraft community.”
Gen.G also recently announced a strategic partnership with the all-female VALORANT community Galorants. As a result, both organizations will work together to host VCT Game Changers Academy tournaments throughout 2021 to help expand women’s presence in the global VALORANT scene.