On July 7th, HyperX announced the launch of a limited-edition apparel drop with Champion. The Glow in the Dark Collection features hoodies, joggers, and t-shirts with “minimalistic glow-in-the-dark” designs.
“The success of the last two HyperX x Champion collections underscores that gaming fans crave trendy, comfortable apparel that displays their passion for gaming and style,” said Stephanie Winkler, the strategic marketing manager of HyperX. “With this season-three HyperX and Champion collab, we jointly created a capsule that proudly showcases fans’ love for iconic streetwear while tastefully alluding to their gaming roots. Gamers can hit the lights and yet still radiate on-screen with our limited-edition Glow in the Dark Collection.”
This is the third collaboration between Champion and HyperX. The previous apparel lines featured reflective clothing, as well as a black and rose gold collection.
The apparel collection was made available to purchase on the Champion website beginning on July 14th. The t-shirts cost $30, the joggers are $60, and the hoodies go for $75.
(All information was provided by Business Wire and Silicon Valley)
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