Toya Studio and Zag Games recently revealed their title, Miraculous RP: Quests of Ladybug & Cat Noir, has been played over 100 million times on Roblox. The organizations said that all of these plays have come in the last seven weeks alone.
“This just demonstrates the power of the platform where, even as a believer, you can’t believe when it’s actually happening,” said Toya CEO Anat Shperling in an interview with GamesBeat. “We didn’t do any marketing. We didn’t do any user acquisition. We didn’t do any publication of any sort. We wanted to check if there were issues or bugs with the game. So we just told our community on Discord and other social media and Zag announced on theirs.”
The video game is based on the animated TV series Miraculous: Tales of Ladybug & Cat Noir, which is a French show aimed at young children. The game was first released on the Roblox gaming platform on May 4th.