On June 30th, Epik Prime unveiled an exclusive partnership with the French video game publisher Gameloft. As part of the deal, the organizations will work together to launch the first NFT activation (powered by Epik Prime) for an in-game esports tournament.
Gamers who play Asphalt 9: Legends will have the chance to compete for exclusive trophies and limited-edition NFTs. Since July 5th, Users have been able to store and explore NFTs through their Epik account.
“Epik is excited to partner with the legendary Asphalt franchise through its latest game, Asphalt 9: Legends for the first Gameloft NFT activation,” said Epik Prime CEO Victor David. “Together we will clearly demonstrate how NFTs could be incorporated natively in-game to create new immersive digital experiences for players.”
Epik Prime has chosen to feature its own brand as the in-game advertisement for Asphalt 9: Legends.
(All information was provided by Business Wire)