The Oceanic League of Legends competition, the League of Legends Circuit Oceania (LCO), recently announced it had signed a naming rights deal with food delivery platform DoorDash. As a result, the series will now be rebranded as the DoorDash League of Legends Circuit Oceania (DoorDash LCO) for the remainder of this year.
“We are elated to be partnering with DoorDash. They’ve been greatly supportive of our vision for the league and I’m excited to see what we can do together in both the short and long term,” said Greme Du Toit, the Head of Commercial for DoorDash LCO. “Convenience is critically important for our audience, and we’re looking forward to leveraging DoorDash to improve the LCO experience for our fans. Hopefully, that spills over into DoorDash making their lives more convenient outside of match days too.”
Just a few days later, DoorDash LCO unveiled a new partnership with Warner Music Australia. As part of the deal, Warner Music Australia will integrate its musical offerings into DoorDash LCO competitions and events.
The LCO DoorDash playlist is available for fans to listen to on Spotify. According to a press release, the playlist is expected to be updated throughout the 2021 DoorDash LCO season.
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