ESL Gaming recently entered into a partnership with the gaming experiences creator Gameloft for Brands. As a result of this deal, ESL will use Gameloft for Brands to provide advertising solutions for the fall 2021 season of the ESL Mobile Open tournament.
The fall season of the 2021 ESL Mobile Open will also feature the mobile racing game Asphalt 9: Legends. The title was originally released by Gameloft in March of 2018.
“Through this new competition and our long-term partnership with ESL, we are putting esports sponsoring solutions for brands on the next level,” said Alexandre Tan, the SVP of Brand Partnerships and Advertising at Gameloft for Brands. “Gameloft for Brands offers innovative in-game sponsoring solutions for brands to reach and engage their audience.”
ESL Gaming is a German organization that was founded in 2000. They have esports teams competing in various well-known titles such as Dota 2, Hearthstone, CS:GO, and more.