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Rumors Of OWL Hiatus Swirl As More Companies Reassess Their Partnerships With The League

Kellogg recently announced it will no longer advertise its products in The Overwatch League. This comes after Coca-Cola, Kellogg, State Farm, and T-Mobile released statements saying their organizations were re-evaluating their relationships with Activision-Blizzard’s Overwatch League.

According to a statement from Kellogg, the company will no longer advertise Cheez-Its during Overwatch League broadcasts. Pringles will also not be featured during OWL events.

Days later, multiple sources within the Overwatch League reported the league office told teams the fifth season of the OWL “is going to be delayed past its usual starting point.” Reports indicate the league would not begin the fifth OWL season until the summer of 2022.

“We have not set nor communicated dates about our 2022 season yet but do not plan to take a ‘year-long hiatus’ in any scenario we are considering currently,” said Jon Spector the OWL VP at Blizzard.

The Profit‘s Take:

We are already seeing the repercussions of T-Mobile pulling out of the Overwatch League with more sponsors dropping. People have begun to whisper about the OWL potentially taking a year-long hiatus. It’s possible that they use Overwatch 2 delays as an excuse or maybe covid. However, the reality is more likely that they don’t want to run the season because there aren’t enough fans or sponsors. Maybe they’re planning this hiatus because they hope all the negative publicity surrounding Activision-Blizzard will dissipate in a year. Disappearing may be the only option for Activision-Blizzard.

(All information was provided by GGRecon and The Washington Post)

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