The famous musician DeAndre “Soulja Boy” Way recently called Atari a “dead a** video game company.” This statement came after the organization refuted a claim by the rapper saying he had become the new owner of Atari.
“I’m now the owner of Atari. I own the video game Atari,” Way said in an Instagram live stream on August 20th. “We are about to sell the company for…$140 million [USD]. Atari reached out…I just signed two deals with Atari. I’m the owner. The first rapper to ever own a video game company.”
Following this claim, Atari took to Twitter to refute the statement. In a posting, the organization simply said, “We know that CEO of Atari is a dream job, but that honor belongs to Wade Rosen.”
This announcement caused Soulja Boy to release a 10-minute video on Instagram bashing the company. “First of all n****, f*** Atari. Second of all, I have been making millions from at SouljaGame Consoles and my own business. Atari y’all called me and said y’all want me to revamp company. Y’all know what I meant, Atari is a publicly-traded company. No one man own the s***. So, Atari ‘Eat a MF*** D***’ don’t call my phone no more asking me to help promote, ‘ y’all dead a** video game company,” Soulja Boy said in the social media post.
The Profit‘s Take:
I do have to agree with Soulja Boy on this: Atari is kind of a dead company. I can’t tell you what they make. It’s basically a licensing play with a back catalog. It would have been kind of genius to let Soulja Boy take over the business. That would have been a GREAT marketing stunt.