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Vogue Unveils Mystery Boxes On NFT Marketplace

Vogue Singapore announced it will be launching a series of mystery boxes on Binance NFT, the NFT marketplace, as part of its September issue. The boxes contain NFT artworks that depict a sunrise in 10 cities around the world paired with a Vogue astronaut exploring each city. Collectors who obtain all 10 cities will be directed to a Binance Smart Chain-powered decentralized marketplace called RARA via a secret link for the chance to purchase an additional, limited-edition Singapore sunrise NFT to complete the set.

“We are excited to launch the first series of Vogue Singapore mystery boxes on Binance,” said Michael von Schlippe, the president of Media Publishers, the company that produces Vogue. “This is a step towards a long-term strategy to bridge the crypto and gaming communities with digital investors, curious tech-savvy consumers, and luxury brands. The mystery boxes will serve as a continuous process to engage the crypto community and allow them to interact with Vogue in a new format.”

The ten cities available in the mystery boxes are Hong Kong, London, Milan, New York, Paris, Rio de Janeiro, Seoul, Shanghai, Sydney, and Tokyo.

Individuals who own the full set of NFTs will be eligible to enter a sweepstake where two users will be awarded a luxury watch worth $10,000. Users who collect three SSR NFT City Cards will qualify for another challenge that will give winners a free vacation to HotelLux Worldwide. Both promotions are valid until September 1st.

(All information was provided by Binance and The Drum)

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