FaZe Clan recently announced it had entered into a content partnership agreement with McDonald’s USA. According to a press release, this deal aims to promote diversity and inclusion in the gaming community.
“McDonald’s is excited to partner with FaZe Clan to highlight the communities we serve and champion their passion points in a fun way,” said Christopher Mann, the Chair of the McDonald’s USA Franchisee Marketing Committee. “Through this partnership, we’re proud to shine a light on the growing diversity of the gaming industry to positively impact the future of gaming for youth.”
This agreement is expected to feature multiple activations that tell “diverse stories.” More details about this partnership will be released by these companies over the coming weeks.
McDonald’s has developed many esports-related partnerships lately. This includes deals with organizations like Gen.G, LAFC Gaming, and Mobile Legends: Bang Bang.
(All information was provided by Esports Insider)