NextPlay Technologies, a digital business ecosystem for advertisers, consumers, gamers, and travelers, announced it has agreed to acquire Make It Games (MIG) from Fighter Base Publishing (FBP). MIG enables developers to create video games powered by artificial intelligence. Its technology supports the training of virtual characters to be more lifelike in appearance and behavior.
“We see our AI technology enabling NextPlay to power everything from rapid game and ad creation to advertising optimization, travel recommendation, and richer virtual experiences,” said Tony Harman, MIG’s President. “This can mean faster product time-to-market along with higher-margin digital asset monetization and product sales across the NextPlay digital ecosystem. We also believe that licensing the technology to other game and film studios, ad agencies and other content creators could become a significant revenue driver for NextPlay.”
NextPlay co-CEO Nithinan ‘Jessie’ Boonyawattanapisut, commented, “We believe that the addition of Make It Games technology and its leadership will help accelerate our global initiatives and transform NextPlay into a powerhouse in online advertising, interactive digital media, gaming, fintech and travel, and serve as a bridge for us to expand into the metaverse. They are expected to greatly augment our growing global technology group that is focused on developing and implementing innovative consumer-engaging assets across multiple media channels.
Additional details of the acquisition can be found in NextPlay’s current report on Form 8-K filing with the U.S. Securities and Exchange Commission. This is available at sec.gov or the investor relations section of NextPlayTechnologies.com.
(All information was provided by Yahoo! Finance)