NextNav Launches “Atlas: Earth”, World’s First Integration Of Vertical Location Into Mobile Game

NextNav announced that its vertical location service, Pinnacle, has been integrated into Atlas: Earth, a soon-to-be-released game developed by Atlas Reality. With the 3D geolocation capabilities of NextNav Pinnacle, Atlas: Earth will deliver a gaming experience built around the real environments of users, especially in densely populated areas and multistory buildings. The integration of vertical location powering in-game functionality marks a first for the gaming industry, which is expected to grow to over $215 billion by 2024.

“The integration of Pinnacle into Atlas: Earth represents a milestone moment for the gaming industry,” said Ganesh Pattabiraman, CEO of NextNav. “With precise 3D geolocation, we’re ushering in a new era of immersive gaming experiences that will redefine the way we interact, explore, and live in both the physical and virtual world – bringing us closer to building the Metaverse. We’re excited to work with Atlas Reality to deliver a one-of-a-kind experience for consumers.”

Atlas: Earth, which launches on October 18 and is now available for pre-registration, will allow users to purchase virtual parcels of real estate that operate as digital properties tethered to real locations. Within the game, Pinnacle will deliver precise vertical location intelligence, enabling users to record visits to locations such as the top floor of the Empire State Building or the Skygarden in the San Francisco Federal Building. The game introduces a first-of-its-kind model in which users can earn real income by selling virtual items that can only be purchased when a user is physically on-premise – which is verified by NextNav’s Pinnacle – at locations owned within the game’s universe.

In late 2020, NextNav released its Pinnacle SDK for the Unity engine, enabling millions of developers to integrate vertical location capabilities into any application built with the Unity engine. This includes geo-location games, training applications, industrial and manufacturing apps, and beyond.

(All information was provided by Yahoo! Finance)

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