Five football players from the University of Alabama have signed partnership deals with the esports organization YOKE Gaming. It is being reported that Traeshon Holden, Evan Neal, Christopher Allen, DeMarcco Hellams, and Javion Cohen have all partnered with the gaming company.
Each player posted the following statement from YOKE gaming: “We are COLLEGE ATHLETES… We are building out brands and working every day to be the best student-athletes we can be. We finally have the chance to get paid for marketing opportunities. This is my first paid post announcing I’ve joined (YOKE Gaming). All fans can now game with me on the (YOKE Gaming) app. All athletes DM me and I can help you get set up and let’s get PAID.”
YOKE is a smartphone application that allows players to go head-to-head in video game competitions with their favorite athletes from around the world. The app is currently available to download on the Apple App Store.
A monumental decision was recently reached to allow college athletes to earn money. On July 1st, the NCAA determined that college athletes could begin profiting off their name, image, and likeness through sponsorship deals.