On September 10th, Gen.G officially launched its new Creative Fortnite Map. This project aims to create an immersive gaming and music experience as part of a collaboration with musician Jay Park, GroovyRoom, pH-1, and Gen.G brand ambassador Heron Preston.
The Gen.G Creative Fortnite Map was playable from September 10th to the 20th. This allowed players to experience an original song and music video that was created specifically for Gen.G’s League of Legends Champions Korea (LCK) team.
Days later, Gen.G announced it had agreed to a partnership with the Sacramento Municipal Utility District (SMUD). As a part of this deal, the two organizations will launch a 20-week-long afterschool program that will be hosted at Edward Harris Jr. Middle School in Elk Grove, California.
“We could not be more excited to expand our education insights, reach, and resources to Edward Harris, Jr. Middle School. We are proud to partner with a school that shares our mission to equip students with tangible skills and networks that enable them to pursue successful futures,” said Kahlil Keys, the Director of Strategic Initiatives for Gen.G. “We believe this program will ultimately establish a new framework for helping students define their dream careers in STEM through engagement with gaming technology and professionals.”