Esports and gaming company Gfinity announced its acquisition of the trade and assets of SiegeGG Corporation, which operates a leading website for stats, analysis, and news regarding Rainbow Six Siege. The acquisition will give Gfinity ownership of the underlying methodology and technology used to develop SiegeGG’s leading statistical analysis, which the company would be able to extend across other game titles. Gfinity said it would also assume ownership of the Siege.gg website, with access to its “highly engaged” audience, currently delivering one million page views per month, alongside nearly 100,000 Twitter followers.
“Gfinity’s strategic focus is based on strengthening and growing ‘what we own’, in particular the Gfinity Digital Media group,” said Chief Executive Officer at Gfinity, John Clarke. “SiegeGG benefits from a highly engaged community of fans and industry-leading statistical analysis. Together with Gfinity’s technology and engagement expertise, we look forward to taking the site to the next level and leveraging the technology across multiple game titles.”
SiegeGG should benefit from Gfinity’s content and search engine optimization (SEO) strategy and advertising performance optimization techniques, which would help to drive user growth and advertising spend. Gfinity would also help to expand the breadth of coverage SiegeGG offers, enabling the site to offer more enriching content outside of esports for Rainbow Six fans.
As part of the agreement, SiegeGG’s management team will enter full-time employment contracts with Gfinity.
(All information was provided by ShareCast)