China’s mobile gaming market recorded significant revenue growth in August, in what has been a very successful year for the mobile gaming sector. Just in August, sales revenue reached about $2.98 billion, a 5.7% rise from July. China is a good example of how COVID-19 created a boom in mobile gaming markets, they are expected to generate $41.5 billion in revenue this year, 50% more compared to pre-COVID figures.
These numbers are expected to grow in the following years, with experts predicting $60 billion in value by the year 2025. This would be more than both the European and North American gaming markets combined.
As the fastest-growing segment of the gaming industry, mobile games are expected to bring more than $110 billion in revenue this year. Around 40% of that value will come from China, home to nearly one-third of all mobile gamers globally. According to Statista Digital Market Outlook, the Chinese mobile games market has witnessed the most impressive growth in recent years. In 2017, the entire industry was valued at $19.2 billion but has since more than doubled in value, soaring to $41.5 billion in 2021.
According to Statista data, the Chinese mobile games industry had around 450 million users two years ago. The rising mobile phone penetration and COVID-19 have added 113 million new users to the market, with the total number reaching over 563 million in 2021. In the next four years, nearly half of the Chinese gamers are expected to play mobile games, with the number of mobile video game players jumping to over 662 million. Meanwhile, the North American mobile games market is expected to hit around 252 million users by then, 39 million more than in 2021. Europe follows with 233 million mobile gamers by 2025, up from 201 million this year.