At their annual Huawei Developer Conference 2021 on October 23rd, AppGallery reaffirmed its commitment to video game developers in driving innovation and business expansion while offering new technologies to create unique gaming experiences. AppGallery commits to providing gaming developers with the capabilities, support, and opportunities they need to succeed in an increasingly competitive industry. It possesses extensive distribution capabilities to over 560 million monthly active users, providing speed through Huawei Mobile Services (HMS) integration and with easy-to-use tools to assist in development and publication.
“The pandemic changed the way people view gaming as a mainstream form of entertainment, resulting in a growing momentum of mobile gaming,” said Alexandre Salem, Global Director of Global Partnerships and Eco-Development at Huawei. “We want developers to help fuel this growth. One of our underlying priorities is to offer more choice of domestic and global apps to Chinese consumers. Our extensive user base in China and in-depth understanding of the domestic app marketplace and user characteristics means we can help international developers identify challenges accurately and efficiently.”
Salem highlighted four key pillars that provide attractive value propositions for developers with AppGallery – scale, speed, discoverability, and monetization, including availability for high-touch support. Leading mobile game developer Gameloft, for example, worked with AppGallery to launch over 11 games, creating a console-like gaming experience that led to a 70% increase in downloads in the first three months following the launch.
AppGallery offers developers the resources to increase discoverability and develop monetization strategies through services such as AppGallery, Petal Search, Petal Maps, and HUAWEI Ads. AppGallery provides support in over 170 countries and regions, 6 HMS regional centers, and tailored marketing for over 5.1 million registered developers. With over ten years of distribution experience in China, AppGallery is also well-placed to help international developers unlock business opportunities in the expanding Chinese market.
(All information was provided by Yahoo! Finance)