Tyler “Ninja” Blevins recently sat down for an interview with the esports organization 100 Thieves. During this conversation, Ninja explained why the streaming platform Mixer failed and was eventually forced to shut down last year.
Blevins said that he did his best to bring his community of fans over to Mixer from Twitch. However, he said his efforts were not successful because the platform wasn’t able to gain traction with his fans. Some of the issues he brought up were a clunky onboarding process and a user retention problem.
“Both my brothers and my wife needed actual Microsoft assistants to make an account…it was just ridiculous,” Blevins said. “They had so much potential… We really believed in Mixer. If it wasn’t Fortnite, and I wasn’t winning every other game…you weren’t getting 8k or 9k [viewers]. I was streaming double my hours. I had a 150-hour requirement, I was doing 300 easy. I wanted [Mixer] to win…I was streaming double my requirement for six months straight and it still didn’t work out. It wasn’t for lack of want.”
Mixer is a streaming platform that was launched by Microsoft in 2016. The organization officially shut down Mixer on July 22nd, 2020.
The Profit‘s Take:
Apparently, Mixer did a bad job with Microsoft accounts. However, they did a good job with the tech and zero-latency. There were also apparent bureaucracy problems, which means anything Mixer wanted to do had to be run by Microsoft, leading to incredibly long waits before any change was implemented.