Indian esports organization Velocity Gaming has partnered with global semiconductor company AMD, which will see Velocity include AMD branding on the team’s jerseys as well as providing new equipment to help the organization compete and practice.
“While esports is growing at a staggering rate in India, such brand partnerships continue to be rare with most sponsors currently favoring advertising campaigns,” said Gnana Shekar, Chief Marketing Officer at Skyesports. “We want to challenge the status quo and are thrilled to arrange this unique tie-up which will benefit both parties.”
One of the most popular and well-known esports organizations in India, Velocity Gaming is managed by Sky Route, a subsidiary of Skyesports. Last month they signed an all-female VALORANT roster, VLT Asteria, making them the first esports organization in India to field an all-female team.
The Indian market has slowly, but steadily, risen in prominence within the esports sector. Earlier this year, French esports organization Team Vitality detailed its plans to strengthen its position in the region. Moreover, the launch of Battlegrounds Mobile India looks to bolster the region’s esports ecosystem.
(All information was provided by Esports Insider)
0 comments on “Velocity Gaming And AMD Announce Partnership”