ONE Esports And Franklin Templeton Form Partnership

ONE Esports, the gaming venture of sports media company ONE Championship, has announced a partnership with global investment management organization Franklin Templeton, which is aimed at introducing the Franklin Templeton brand while building its awareness within the esports community.

“Today we are pleased to announce a new partnership with Franklin Templeton, a leader in the financial services industry,” said Carlos Alimurung, CEO at ONE Esports. “This partnership not only signifies the growing interest in esports from financial institutions but also serves as a testament to ONE Esports’ ability to help introduce new partners into esports. The growing esports demographic is definitively Gen Z and Millennial; consequently, brands who seek to future-proof their businesses are spending more time and resources to connect and engage with esports fans.”

Despite only being recently announced and made official, the collaboration first kicked off in September when the investment management firm sponsored the Wild Rift SEA Championship 2021. ONE Esports has also run various activations to promote Franklin Templeton on its website.

Franklin Templeton joins the likes of foodpanda Thailand, FWD, Marriott Bonvoy, and McDonald’s Philippines as a partner of ONE Esports. Earlier this year, ONE Esports teamed up with Mobile Legends: Bang Bang developer and publisher MOONTON to present the MPL Invitational 2021.

(All information was provided by Esports Insider)

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