On September 30th, Dentsu Group launched Dentsu Gaming. This integrated gaming solution was created to support production, management, and creative agencies around the globe.
Dentsu Gaming is expected to provide access to special marketing strategies and intellectual property development support services. Some of the companies expected to utilize Dentsu Gaming include Carat, Dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, and so on.
“Our philosophy is that gaming is more than just advertising – it is about creating, amplifying, and adding momentum to culture and the industry at large. With Dentsu gaming we do this through our own in-house gaming studios, innovative business ventures, investing in gaming start-ups and through strategic partnerships at global scale and, this sets us apart from all others,” said Keiichi Yoshizaki, an Executive Officer for Dentsu Inc. “Our unique gaming heritage in the Japanese market, coupled with the global scale of our international business ensures Dentsu gaming is the ideal way in which we’re able to make authentic and meaningful progress for the betterment of the gaming community, our clients, our partners and of course our people and their passion for gaming.”
Dentsu Inc. is a Japanese public relations company that was founded in 1901. The organization is currently headquartered in Tokyo, Japan.
(All information was provided by Dentsu, Google, and Marketing Dive)
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