A partnership was recently revealed between the Irish soccer team Finn Harps FC and Guild Esports. According to a press release, this deal aims to bring more awareness to the esports scene in Ireland. Additionally, this agreement will try to bring more Irish FIFA talent to Guild’s academy.
The partnership will also see Guild Esports’ branding appear on Finn Harps’ first and second replica kits in the hit game FIFA 22. On top of that, the two organizations plan on hosting a series of collaborations that feature Guild Esports athletes and Finn Harps FC soccer players.
“We would like to welcome everyone from Guild into the Finn Harps family. This partnership offers some genuinely exciting possibilities for Finn Harps and it began when we learned we had attracted a cult following on Guild’s FIFA show,” said Aidan Campbell, Marketing Officer at Finn Harps. “This led to a series of meetings between our media/marketing team and Guild about the possibilities of working together on projects that could harness the huge crossover between live football and the Irish esports community.”
Guild Esports will be given access to Finn Park as part of this deal. Moreover, Guild Esports’ branding will be prominently displayed throughout Finn Park and on Finn Harp FC’s media channels.
(All information was provided by Esports Insider)
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